Continue on viral marketing, this is a  case of marketing gone wrong. It seems that there is a limit to this marketing strategy and the need to inform related personnel. This is a viral marketing in Singapore for a shaver. From what I see, I think they are trying to say a man not shaven for days that it looked like a bear. Creating this not knowing it cause fear in the public and resulted in search by zoo and police for this animal that is not supposed to be in Singapore. read more here:

http://www.channelnewsasia.com/stories/singaporelocalnews/view/1086997/1/.html