Buckyball fever is here! This is the NEW geek toy. Who cares about rubic cube. Buckyball is THE new desktoy!
Hey wait, or is it Neocube? http://www.theneocube.com/
Which is the original?
Does it matter?
To some people, getting the original product meant a lot. They don’t want to be seen as someone carrying a counterfeit. Maybe it does not really matter for something small like this whereby you just play with it on your desk.
But been the original does give it some advantage. People trust original to give the better quality for the product especially for innovative product like this. The magnet must be strong enough to hold and will not spoil easily. Even if it will cost them double the price, some people still think that it is worth it.
This is the power of the brand name. Marketers need to let their product be in the evoked set. First thing people think of buying magnetic balls they will think of Buckyballs. Thats the power of marketing. Without marketing, a good product will still be stolen away by other firms to make it theirs.