Toyota Logo

Bogdan’s blog entry reminds me of a similar issue with the soap brand Dawn. His blog says that Toyota markets their sustainability and social responsibility, yet the Toyota Prius contains a chemical that causes physical harm to the villagers in the area in which it is mined. Similarly, Dawn Soaps’ advertising is deceiving. The company has produced commercials that show people bathing oil-drenched ducks using their soap. Yes, this comes off as heart-warming; however, an ingredient in Dawn products is actually toxic to water organisms.

I cannot rationalize how companies like Toyota and Dawn Soaps are able to market themselves as doing ‘good’, yet actually be harmful to people and animals. It is unfortunate that most consumers are oblivious to the business practices carried out these companies. The fact that they take advantage of our lack of knowledge regarding sourcing of products is simply unfair.  I think that if people were more informed, they would be less likely to purchase products from Toyota and Dawn Soaps. Since I became aware of this issue with Dawn, I have not bought their soaps.

Why does business have to be so deceitful?

Dawn Soap Bottle

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iPhone 6 & iPhone 6 Plus

This article is the perfect example of consumers of this generation.

Apple started accepting pre-orders for its new iPhones, the iPhone 6 and iPhone 6 Plus, last week. Already, thousands of orders have been sent – so many that Apple is having difficulty keeping up with the demand. Apple reported having the most pre-orders ever the night ordering opened up.

Now, what are the differences between the iPhone 6 and the last one? It has a larger screen, a better camera and a longer battery life. But by how much has each of these features improved?

People in my generation are easily subjective to marketing. I think my generation is the consumption age.  Most people always want the latest and greatest toy. And that’s why Apple had record-breaking pre-orders for the iPhone 6. It seems we are never content with what we have, we always want more! We fall into marketers trap; we think we need a new product and, subsequently, go and buy a new product. Someone may buy a new iPhone although his or her current one works perfectly fine. Then, what will that someone do with their old iPhone? They will probably throw it into the garbage where it will join the other ‘old’ iPhones in the landfill.

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