From what I have learned from her blog post and heard from my friends about Justin Bieber, is that he is a singer/actor that has caught the attention of millions and millions of young girl fans. From this, it is obvious why Bieber and Macy are partnering to have a Black Friday campaign to sell his product, “Someday”. When visiting the States, I see Macy’s as a department store targeted towards teenage girls/boys with a budget or teenage girls/boys that shop with their parents.
Through the fan base Bieber has created, it is even more obvious why Macy has partnered with Bieber to create this co-brand. Furthermore, in the blog post by Luisa, she mentioned that they will be donating $2 dollars for every product sold. With the increasing trend of corporate social responsibility (CSR), they can use this trend to capture a secondary market; thus, generating more sales and expanding the already large market for Macy and Bieber fans.
When reading through my classmates blogs, I came across a post that I could relate to. Apple Is Still Winning
In Douglas Cheung’s post he explains how Apple is still winning despite not releasing a newly redesigned iPhone. iPhone’s have become a hot topic in the past few years because it is the phone that is dominating the market right now, and it continues to do so year after year.
When I was reading his blog post, one thing came to my mind because we have recently learned in COMM 296 about branding. Branding must be the main reason why Apple can still sell 1 Million iPhone’s on launch day and it must be the reason why consumers bought the new phone despite the lack of a new design. In my opinion, Steve Jobs death impacted the sales slightly but it did not impact the sale of these phones in a large scale.
A more in depth look at how Apple brands the iPhone would make it clear as to why the iPhone 4s was so successful. First, Apple has brand loyalty, I know a few friends that are considered ‘Apple Fan Boys’, all their gadgets are from Apple (MacBook, iPhone, iPod, etc) and whenever a new Apple product comes out they will upgrade to that product. With brand loyalty Apple already has a large market that it can rely on and new consumers into this market would be a bonus for them. Second, Apple has differentiated their products from their main competitors by having their own operating system that works flawlessly, the iOS; this is also the value they add to their products.
Finally, an important point about branding that I think Apple is doing good in is packaging. They have simple packaging for their products. I recently bought the iPhone 4s (my first iPhone and first Apple product), I was amazed to see how simple the packaging was. You could simply remove the shrink wrap, open the box, and take the phone out and power it on and it will work right out of the box. This simplicity and the ability to use the product right out of the box definitely adds value to the product and it also acts as an advantage over other products.
Here as some funny screenshots of Siri on the iPhone 4s I came across (hopefully it makes your day better!):
I came across a classmates (Jeffrey Beatty) blog. Milk craze!!
In his blog post he talks about the decreasing consumption of milk and the increased spending in advertising on milk advertisements.
Due to vast selections of alternatives, milk has become less popular and consumers are turning to other products. With milks decreasing popularity, milk advertisements have become more and more common. Not only are advertisements becoming more common, there is even a website for milk. got milk? home
I did some researching on YouTube and Google and I found multiple commercials that were made by this organization. Most of these commercials are targeted towards younger children to capture their attention and to make them consume more milk; however, the newer advertisements are more geared towards older children and possibly adults (see the YouTube video on Jeff’s Blog).
As for the commercials geared towards the younger populations…
Personally, drinking milk has become a daily routine; I wake up, drink a cup of milk, eat a piece of toast, and I leave the house to get to school. I would have never thought of milk becoming less popular because it has become a habit to drink milk in the morning.
To end this post, here is a link to the benefits of drinking milk if anyone is interested!
What I found interesting was that these sneakers were used to help fundraise for the Michael J. Fox Foundation for Parkinson’s Research. Also, it is a sneaker tied to the movie Back to the Future. Personally, I have not seen this movie myself but the hype generated over the internet about these shoes was just overwhelming.
Furthermore, to increase the hype even more, these shoes were limited to 1500 pairs and were put up for auction on eBay. In my opinion, I think that Nike and the Michael J. Fox Foundation marketed this fundraising campaign very successfully. First, they used the popularity of the Nike brand name and the popularity of the Back to the Future movie to create a good image for the product being sold/auctioned. Second, they used the limit quantities of the product to capture a specific market; consumers that are either collectors or fans of the movie/brand. Finally, they used the fact that all proceeds would be donated for Parkinson’s Research to target another group of consumers.
In the end, the highest price I saw for one pair of these shoes was $9,959!
TOTAL AMOUNT RAISED PER DAY
Day 1 = $911,927.34 Day 2 = $647,539.91 Day 3 = $554,120.31 Day 4 = $508,077.50 Day 5 = $511,112.10 Day 6 = $492,481.97 Day 7 = $488,076.90 Day 8 = $499,851.16 Day 9 = $511,479.82 Day 10 = $570,523.52
Hello, my name is Matthew. I am currently in my 3rd year and my specialization is in Accounting. Well, I guess a reason to why I am taking this class (other than that it is a required course) is because doing too much accounting does hurt the head… that is why taking a non-accounting related course is a good thing.
Anyways, for my favourite ad…
As for something personal about myself… I like to play sports (mainly badminton), I’m interested in cars, and would like to become a CA in the future.
