Matthew Leung

I came across a classmates (Jeffrey Beatty) blog. Milk craze!!

In his blog post he talks about the decreasing consumption of milk and the increased spending in advertising on milk advertisements.

Due to vast selections of alternatives, milk has become less popular and consumers are turning to other products. With milks decreasing popularity, milk advertisements have become more and more common. Not only are advertisements becoming more common, there is even a website for milk. got milk? home

I did some researching on YouTube and Google and I found multiple commercials that were made by this organization. Most of these commercials are targeted towards younger children to capture their attention and to make them consume more milk; however, the newer advertisements are more geared towards older children and possibly adults (see the YouTube video on Jeff’s Blog).

As for the commercials geared towards the younger populations…

Personally, drinking milk has become a daily routine; I wake up, drink a cup of milk, eat a piece of toast, and I leave the house to get to school. I would have never thought of milk becoming less popular because it has become a habit to drink milk in the morning.

To end this post, here is a link to the benefits of drinking milk if anyone is interested!

Milk Benefits