
I found a public advertisement made by Thai government which is both meaningful and enjoyable simultaneously. This advertisement also has three different situations involved all to promote daily exercise. I am not sure if having three different situations in a commercial is some sort of trend among Thai (or even global) advertising industry. I really wanted to research and get some valid information about the trend of Thai advertisement (focusing on having three different situations for one advertisement) but I couldn’t find any.
Anyways, this advertisement also meets all GAN that I personally think. It is funny, budget-friendly, ethical, meaningful AND creative. Usually it is quite challenging to bring awareness on the “importance of daily exercises” but I figured they have successfully completed.