This is the last post for COMM296 – Introduction to Marketing course. At the beginning of approaching the concept of “blog”, the liability of posting an article weekly seemed so much as a person who dislike writing. However, in the end I realize that by keeping up with my blog, I could have looked at things around from more marketing perspectives and also got even more interested in advertising and also marketing in general. Blog deepened my love and respect for those Thai advertisements (which are the initial motivator for my career path) and also developed my ability to think more critically on advertisements. In addition visiting my classmates’ blogs and others as external sources, I could explore a variety of perspectives on marketing and advertising. Therefore, I am planning to keep up with this blog even after the course ends because I believe it will enhance my interest towards advertising in Thailand and hopefully expanding to marketing in general in world wide scale.

Anyways as this is the last post for this course material, I would like to introduce extremely touching advertisement campaign by Thai Insurance. (Another thing I realized from posting articles for this blog is that most insurance firms provide some greatest appealing advertisements in many aspects) This campaign is consist of a number of different series targeting different market segments and it differs from the advertisements I have posted previously referring to the GAN (Good Advertisements’ Needs) criteria that I created. Although this campaign looks fairly costly, it successfully caught empathy from most audience. I just included a couple but you could search for “Thai insurance CM” on Youtube to view rest series of this advertisement campaign.