Baoyi Chen said in her blog “The “Singles Day” of Alibaba” regardless of the quality of the goods, Alibaba has great market strategy. I totally agree with this statement. If not, how can sales reach 57.1 billion yuan in a day. I think this event is a big success for the company, but to the customers it cannot benefit them as much as they think.

I participated in this event last year since goods seemed a lot cheaper than normal days. But because of high volumes of orders, it took two or three times longer to get the order than usual. After the single day, the prices of most goods just increase a little bit. The favorable price is not that much then. Also, because of too many orders, the quality of most goods is not as good as normal price. To me these unhappy experiences make the event like deceit.

I know it is not all Alibaba’s fault since it is just a platform to provide sellers, but it is there responsibility to negotiate and manage the sellers in order to provide better service for the customers. If these problems cannot be solved, there will be fewer people participate in this event in the long run.

Baoyi Chen’s Blog: The “Singles Day” of Alibaba

image from: http://www.geekwire.com/2014/alibaba-pace-trump-black-friday-cyber-monday-sales-single-day/