Victim to social marketing…well played

As a second year student at the Sauder School of Business, I (Christian Morris) think it’s safe to say my life is one huge wreck….and yes you heard me correctly. I mean listen to this, before my first year at UBC I was kicked out of my house and forced to live on campus with all my friends; I was obliged to eat out three times a day, AND was pressured to study on a regular basis. What more is I had only two tennis courts at my disposal and a wallet as heavy as my econ textbook WHICH I had to lug around campus all day!!

Though I seem like a rather spoiled student, I am actually quite frugal and I don’t easily succumb to the pleasures consumerism has taught us *cough cough haha riiight cough*. ….okay well I guess in a lot of cases I am the quintessential Sauderite, and needless to say I am a perfect victim of social marketing. Just the other day I was watching my hero slaughter a Swede…in tennis duh. His name is Roger Federer. He’s got style, grace, a killer forehand, and oh yeah, he’s Swiss. He is one diviiiiiine tennis player and every time he takes one step on the court, there’s this aura that… why am I telling you all this? You know who he is! If you don’t, please leave this blog you’re contaminating my page with your ignorance. Point is, immediately after he took a set of Robin Soderling, a commercial came up…

How could he!? My idol! My hero! selling his soul to capitalism by taking part in a commercial, advertising the new Wilson BLX models (only $179.99 in all local tennis stores near you, by the way)! Who am I kidding, I love this commercial, and although Roger Federer is now an influencer in the world of marketing, and a terrible actor might I add, he sold me right away. The next day I picked up my very own Wilson BLX Pro Open and slaughtered my buddy at the Vanier courts I was forced to walk alllll the way down to…

Sighhh…well played Wilson Sporting Goods Co…. well played..