Just another UBC Blogs site
After reading Sonal Haria’s blog, which details the great lengths companies (in her example, Lays) will go to prove to consumers that they care for them. She linked a video showing (presumably) Lays workers hand crafting a wooden billboard over a period of 10 days. The objective is to illustrate to customers the how much […]
Following my post on ‘Marketing though Threats’, I have been considering other approaches that firms can use to market their products. I am most impressed by the measures taken by BC Hydro, which, among other things, is the primary electrical power distributor for British Columbia. BC Hydro’s latest campaign seeks to get people to be […]
Marketing is ‘normally’ a two step process; finding your consumers, and then convincing them that you best serve their need. However, after reading Oliver Cola’s blog, I can’t help but wonder whether there is another aspect of marketing. He termed it ‘Marketing by need’, but I postulate that it is more like ‘Marketing through threats’. […]
Africa faces considerable ‘positioning’ challenges. How can we change the way the world sees Africa? How can we expose the beauty, peace and development within the continent?
A post on UBC student’s experience of post-purchase dissonance.