TheSinTheory

The old saying sex sells its probably the most effective marketing strategy ever. A prime example of a firm that uses sex appeal is the AXE body spray. Spray this stuff, you will be a chick magnet. However, it always bothered me why the uses of sexual ADs were mainly targeted towards men.

I have read an article that showed the brain activity of both men and women when shown sexual images. They were both identical, but the only the difference was that women unlike men were able to surpress their feelings.

If they can do this how it is every possible to target with a sex appeal?

This is what I think. Men are simple they see and they do, while women they need a way to stimulate their emotions. This is why on magazines (for women) they try to say things that might that might trigger how they feel. This could be marriage problems, weight, etc. I think it is alot easier for companies to make a sexual ad for men than women. It would be interesting to see future successful sexual ads for women.