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People for the Ethical Treatment of Animals (PETA) are commonly known for having a very extremist way of marketing themselves, this way of marketing themselves can sometimes be seen as unethical, to the extent that some of their marketing misrepresents products. Below we have an example of such marketing

Here we have an example of PETA’s extreme marketing and this example of marketing is unethical, because it misrepresents the reasons for going vegan. Rather than talk about actually going vegan, PETA wants us to consider eating chicken to be just as inhumane as eating our cat. Unfortunately, meat is a necessary part of any diet, especially for those of us trying to put on some more muscle.

Furthermore, PETA has gone out of its way to try and misrepresent other products, such as Pokemon. Above, is an example of PETA’s parody of the popular children’s franchise, which they believe encourages animal cruelty, in the form of having other animals fight. I have played the pokemon franchise and I know that the pokemon franchise encourages friendship and strong bonds between the player and his pokemon. This could relationship between trainer and pokemon can then be adapted to real life in the form of a strong bond between human and their pet.

Additionally, PETA does not do any good marketing for the Vegan community or the community trying to help end animal cruelty. Instead, their unethical advertising campaigns, just subtract from the message and meaning of both these communities.