myles blog

Marketing Blog 2

Myles Panz

I would like to focus my second blog on HTC. They are high quality cellular telephone manufacture that ships unit’s worldwide. They have been a hit in Europe and their new wave of android phones is washing up on North American shores quickly. They are in direct competition with Apple’s iPhone, all Samsung, LG, Blackberry, Sony, and Acer smartphones.

HTC has taken a few steps in their marketing and design of their smartphones in order to differentiate them. They use one solid piece of aluminum as the foundation of the phone. This creates outstand durability and doesn’t add much more weight than a conventional plastic injection mould. Another useful part to the Aluminum foundation is there is no sun damage or quick breakdown that plastics get. Also beautiful components like high resolution cameras and video recorders all come built in with every HTC smartphone.

Although they are deemed as a luxury product and thus expensive brand, HTC offers less expensive models with all the great features of their A-list phones. However users will find these phones don’t have the same edge as the more top of the line models. What I mean by that is although the lower level phones made by HTC have all the same great principles the company uses to build a phone. They won’t have the 8 mega pixel camera or the newest version of android supported or the fastest processor or the largest amount of storage space. They still will have the one piece of aluminum with a great looking design and cool crisp clean finish.  I like this part of the company because they try and give everyone the option of getting a high quality phone, no matter your price range.

HTC DESIRE HD

For more depth into HTC I want to take a look at their newest and most powerful android powered cell phone, the Desire HD. Release in early October for Europe, the Desire HD was a huge hit. Fans await its arrival in North America. This absolute brilliant piece of machinery is elegant and powerful, oh and it’s got an HD screen!

I like how on HTC webpage they say “Here’s an idea: Super-fast internet. Phones that give you an exhilarating browsing experience.” The reason I like this bold statement is because it gets the customer thinking “hey, that is what I want and it’s not totally unreasonable”. People sometimes need to see the obvious in order to be reminding of its existence.

HTC sense is a program like no other. It enables HTC customers to wirelessly control their phone. This gives practically unlimited options for the user. Say if you leave the phone at home. Simply log on to your Sense account and tell you HTC phone to forward all calls to your office number. That way you can stay connected even with your phone is under your pillow at home. Another useful part of the sense system is it allows you to lock your phone and post a reward message if it’s stolen. Or active the ringer to see if it’s close by (even if the phone was on silent), check mate Apple.

The 7 minute video clip on HTC website goes into great deal of advertising this Desire HD, it starts off with an amazing 3D image of the phone slowly turning around on the screen. The 4.3inch screen is impressive. The video goes into detail on everything you would need to know about this phone, which is spectacular for those nerds (like me) out there. However everything in the video clip is well explained so even the most technologically challenged individuals will be in the loop.

I would like to end by saying I really enjoy HTC marketing strategies. They are crisp and to the point, with little fluff or nonsense. In my opinion that is why they are effective. The informative, high paced advertising they do captivates me almost completely. This will defiantly be my next phone..even if I have to wait for December.

Link: http://www.htc.com/www/product/desirehd/overview.html