myles blog

There is a vast space in the business world comprised of something small. However when thinking of business companies names like Rogers, Wal-Mart, Safeway, and many more brand names will pop into materialization probably because of their predominate claim to our hearts through effective marketing. They are not the focus. These larger companies like Rogers have been marketing in many different forms of media for years. Whats interesting is what we are seeing now is more and more small business are seeing that fit to engage in web based marketing as well. And rightly so, without this sort of channel it would be very hard to stay competitive.

When I was reading Journey to the Center of the Marketing Universe on http://www.ducttapemarketing.com/blog/ I was informed that small business needs to focus on the web to “supplement their marketing efforts and create another potential channel for marketing messages.”

The writer talks about O²O businesses. That focuses on driving people online to drive them offline. What the writer means is the challenge of business these days you must capture that customer on the web in order to drive them to your store or business. It’s not enough to just be in a shop, you must have your shop easily found on the web in order for customers to find the business. If not someone else doing a similar job will likely have some sort of wed based contact information and beat you to the punch.