We revisited the decision model diagrams, trying to capture the size of each influencer and also adding in saboteurs. Here is the result for Job Seekers:
We’ve moved away from limiting ourselves to students (even though we’ll most likely target them first). This is our revised TAM SAM SOM:
Current Situation
After MySkillBase
Current Situation
After MySkillBase
MySkillBase Best Scenario
We’ve updated our canvas and added a 3rd segment.
Right now we are contacting HR reps at large companies and Student Development professionals at post-secondary institutions. We want to:
We know that our product adds value to those segments, now we want to know how much they value it so we can make some cash flow.
The My.Skill.Base team has been having a lot of debates over how to proceed after the LLP is over. It’s hard to know when you’re “finished” the customer development phase, because I don’t think you ever are.
Over the past week we have been learning about how to receive feedback through our online channels to receive more volume. Through this we have discovered that they are lower quality feedback but wee get a lot more this way. This round was just asking for general feedback, trying to find the users that are most interested in our product.
We received 33 out of our 200 person user group to provide feedback on their experience of our product.
We Validated through the responses that:
This is issue is a clear pain for users – stress and difficulty writing job applications is not currently satisfied by the current market.
We also learned about some features that wil give us a competitive advantage and features that are just necessary to have:
1) The ‘Analyze Me’ section was a huge hit. Had about 6 people specifically say they really appreciated that part and it was very ‘interesting’
2) Resume builder – needed to compete in the space
Lastly, we also tested willingness to pay – this test is still on going but from the initial responses we have learned that:
1) Robust Product needed: Students will need a VERY seamless experience to pay
2) 50% said they wouldn’t pay for our product
3) The others would pay for it ranging from $5-20
If you would like to see this report please email – justin@myskillbase.com as it has sensitive personal information on it that I cannot release.
First, it’s important to note that this employer mainly hires experienced, technical employees and most of them are on contract (not full-time). They did have some experience hiring entry level but there current hiring heavily influenced their responses.
This interview showed that:
The full interview is here and our hypothesis summary is below.
Continue reading
The results from an additional 2 student interviews conducted this week helped us narrow in on some of the hypotheses we were testing this week. Both students confirmed that the big difficulty when resume writing is extracting the relevant skills and qualifications from a job description and demonstrating them with their experiences. We found that students attempt to achieve something similar with cover letters, finding a similar level of difficulty to do so. An applicant’s online presence is secondary to rather than reliant upon a job application.
BUT WILL THEY PAY?
Both students identified reasons why they or someone like them would not use a career to achieve what we hope to with our web app. It is very difficult when going to a career centre for help, to see positive results. Until you actually get hired, there is no real feedback to communicate the value of going to the career centre. MySkillBase’s advantage could be that we are available ALL times of day, unlike a career centre.
