Category Archives: The Big 5

Revised Student Decision Model

We revisited the decision model diagrams, trying to capture the size of each influencer and also adding in saboteurs. Here is the result for Job Seekers:

Top-Down TAM SAM SOM

We’ve moved away from limiting ourselves to students (even though we’ll most likely target them first). This is our revised TAM SAM SOM:

Employer Day In the Life

Current Situation

After MySkillBase

End User Day in the Life

Current Situation

After MySkillBase

MySkillBase Best Scenario

Customer Decision-Making Models v1



Customer Ecosystems v1

We’re looking for feedback on our first draft of our Marketing and Sales/Distribution Ecosystems:


TAM SAM SOM v1

Here is the research to back it up.