Interview with Paul Cubbon

Interview with E-portfolio Subject Matter Expert: Paul Cubbon

1. Is the market a slow growing one? Or is there a tipping point like the netflicks and LinkedIn of the world?

2. Why don’t people create portfolios?

   1. It is free

   2. where can MSB add value?

      1. There is a need for an integrative e-portfolio product that aggregates platforms and information together in a EASY to use place

3. Sites to look at-

   1. gapjumpers.me

   2. Faculty of Med- Pro D aggregate

   3. UBC MBA make a difference- on going portfolio that they work-on throughout their time in the program

   4. about.me

4. Employers- it is two sided, so, where are they looking, who is looking at a resume who is using linkedIn?

Bottom Line- It is an imperfect market currently- We need to characterize the spaces- find the value through questioning, interviews, analysis and testing.

We have characterized the space as a whole as: The”getting a job/personal branding” space and we have divided it into 2 parts:

• The Online space- LinkedIn, Networking, How the job application process starts

  • Channel- online, networks, online networks

• The Job Application (Resume, Cover Letter. Interview) Space

  • Channel- Microsoft word, resume builders, advisors

Our Value: Aggregating the online and Job Application together.

See our competition breakdown table here