Groupe Bolloré is a French family-owned firm which is planning to start an electronic cars’ business. We learned the Business Model Canvas in class and I think this news can be well related to the canvas. Nowadays, pollution and the scarcity of resources are big problems in the world. Petroleum is non-renewable resources. It will be run out one day. Therefore, the value proposition of Bolloré is to save resources. They use electronic instead of Petroleum. Moreover, their products are targeting to rich countries. Producing efficient electronic cars creates very high costs. Hence, only rich people can afford these cars. Rich people are their most important customers and sell them directly. They attract customers who are interested in new technology and fashionable. Their key partners are Renault, Better Place and Pininfarina. However, Better Place declared bankruptcy and they are no longer in a collaborate partnership. Their key resources is the battery which is provided by Pininfarina. Bolloré is planning to expand urban car-sharing schemes and as well as producing its existing electric Bluecar at Renault’s factory in Dieppe. This is Bolloré’s key activity. This product requires high technology, so it costs a lot which absolutely includes fixed and variable costs.
very nice and good work, keep it up, thanks
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Thanks!