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Greening the Ghetto

We watched this TED talk in my Environment and Resources class. I thought it was really inspirational new concept. I guess it also clicked with me after being in South Africa this past summer and my questioning of sustainable development: Is it possible to help both global warming and poverty?

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What is Greening the Ghetto?

“Your goal has to be to get the greenest solutions to the poorest people,” Jones told me. “That’s the only goal that’s morally compelling enough to generate enough energy to pull this transition off. The challenge is making this an everybody movement, so your main icons are Joe Six-Pack—Joe the Plumber—becoming Joe the Solar Guy, or that kid on the street corner putting down his handgun, picking up a caulk gun.”

It can’t get much better than that can it?

Inner city neighbourhoods can be some of the most polluted places on Earth, and they’re usually densely populated so that it’s hard to find any space to green. Carter’s movement started with empty lots, and they have moved up to the roofs of houses, making them reflective to heat or covering them with grass. Also, since in an urban setting such as the South Bronx, the majority of people don’t use cars as transportation, they have proposed to take out a section of barely-used highway and convert it to green space as well.

“I have made it my business to use the green economy as a social and economic solution to poverty. I want to Green the Ghetto.”

Joblessness and environmentally borne health problems have kept people from realizing their potential. At the same time, governments have been burdened with growing social welfare, public health, incarceration and infrastructure costs—all to subsidize pollution-based systems with government dollars and people’s lives.

One of the first Greening the Ghetto projects was the Bronx River. River restoration could start at any scale and grow. They put together a job training and placement system that eventually included riverbank and estuary stabilization, urban forestry, brownfield remediation and green-roof installation.

In terms of costs to government, these are society’s most expensive citizens. But what might not be as well known is that people who have a hard time participating in society—those who have suffered the trauma of prison, poverty or combat—do better when they work with living things and when they know that their work improves our collective society. That kind of work is extremely therapeutic.

Since 2003, the Bronx Environmental Stewardship Training (BEST) program has maintained a job placement rate exceeding 80 percent, and 10 percent of participants have gone on to college. It is one of the first and one of the most successful green jobs programs in the country.

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Response to Rosie’s Pepsi Refresh

Rosie recently put up a post about the Pepsi Refresh Project and I wanted to comment on how great I thought this program was. Rather than Pepsi taking on more and more projects that may not have a direct impact or may not be completely related to the company’s strategic direction, this project enables Pepsi to support different projects. Whether these be socially or environmentally.

It reminds me that business sustainability is not just about the environment but the communities that we live in. I was really inspired by this video about transforming communities that need grants.

I agree with Rosie’s comments about Pepsi’s long term positioning strategy and I think that this will be beneficial in the long term. After doing our lecture on Monitoring Performance I would love to see the decision making process behind this project and wha

t the particular milestones will be. They state that they are taking $25 million from their marketing budget and putting it into the Refresh Project so it would be very interesting to see how they monitor the results.

What I also like about this video is that the Marketing Directors speak about how they communicated the project and all the different channels that they used to get the project out there. Traditional Media and of course Social Media.

Intro Video

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Response to Gina’s Living Green in LivingHomes.

I wanted to comment on Gina’s post about LivingHomes a California architecture firm and builder of prefabricated sustainable homes. Obviously it sounds like a great idea. The thing that really makes me question it all is who has the money to have a house like this? And what are their lifestyles like? Great. A completely sustainable home, but who can afford to live it in? I still think its a great idea and shows how far we have come in alternatives, recycling and construction, but how much of your life becomes sustainable? Do you buy a house like that and then never again worry about your sustainability impact and continue to drive your SUV every where? Not saying everyone does that, but thats what I started to question. I guess every decision we make is like that. I chose to turn off the lights, but I still won’t have a short shower. How many tradeoffs do we make? What is the actual difference that we are making? When will we start monitoring our own performance? And what will be the incentive that motivates us to substantially change our behaviour. Beyond buying a completely sustainable home that makes us the talk of town.

I actually met the owner of Energy Aware (she’s a Sauder Student) last week. Its a really cool product and will probably be the beginning of individuals monitoring their energy consumption/performance. Its a little screen that tells you how much energy you are using in your home at any given time and how much it is costing you. Maybe this is the incentive that will finally get us to make change?

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Green Fashion…

… Its not the usual hemp dresses, but brands we know and love taking a step to be a little greener. 

Victoria’s Secret. Banana Republic. Target. H & M. Nike. 

Check it out!!!

I’m pretty impressed to see Victoria’s Secret moving towards ‘green fashion.’ Lingerie isn’t the first category I would think of when thinking about categories that could have the potential to be a little more green. But here is Victoria’s Secret, potentially a very unsustainable company taking the step. I think that is awesome. Get me a mint bra!!!

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Response to Peak Energy’s Blog

I remember hearing about this a while ago and thought it was such a cool idea and was looking it up and came across this blog with the link to the World Architecture News Article about PAVEMENT ENERGY!!!

I think its the greatest idea ever. And so simple. The concept is using our steps to create energy. So every time you step down on the ‘ground,’ the movement creates kinetic energy which is stored. Each slab generates 2.1 watts per hour when located in an area with high footfall.Based on a hit rate of a footstep every 4-10 seconds. It doesn’t create a huge amount, but enough to run lights in a building, computers, street lighting or traffic lights. I guess right now the cost needs to go down before they can use it. Such a great concept. Oh and just to top it off – its made of recycled rubber tires.

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South Africa

I was in South Africa this summer and the lack of sustainability didn’t surprise me. I didn’t expect to go down to a developing town and see people recycling and composting or anything, but I guess it was kind of a slap in the face. They may not know about sustainable choices, but we do. And we still do nothing. We drive our cars out to UBC and sit in heated classrooms without even turning the lights down, we may not bother to recycle because were too lazy to walk to the other bin. I guess its what we talked about in class “consumer choice” or preference to ignore.

One day in South Africa, I was talking to the Director of Economic Development in the Municipality that I was working with. He asked me how to implement a recycling program. I was shocked. I wanted to say “Sorry, but you are concerned with recycling right now? What about the people who don’t have a roof on their home, let alone a home, they have no income, no food, nothing and you want to find a way to get the to recycle and compost?” It shocked me.

But then, in my Resource and Environment class, we started talking about Sustainable Economic Development. Apparently it is possibly. But its all about knowledge. I guess that makes sense, but it just surprised me, and made me happy to know that you can develop a community on sustainable grounds, although it might be harder and take a lot longer.  Maybe we should start being more sustainable in our developed countries and set a stage for development and sustainability.

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