Barbie brand image is always known with its perfect figures of slim and toned muscles. Some people praises the ideas of perfect imagery of a woman while some people disagree towards it. before diving more into Barbies new brand image that the company have been trying to promote through various social media and media sharing websites, here are some example of the old barbie advertising that have been run years by years.

The video above is one of many example that shows what Barbie has been trying to promote on its brand. The perfect hair, the bedazzled clothing and the perfect barbie house. However due to the recent trend that is happening within the North American society where people are aware of body image and distortion on people psychology on self-image. it has pushes the company to bring up a whole new brand image that helps girls on empowering themselves. This is where the new 2015 campaign called “imagine the possibilities” come.

here is the link to one of its amazing video campaign !

Tearing up already ? I have to admit I’m pretty touch on how Barbie has utilise imagination sides of a child and used it to empowered its brand image to the society. In my own opinion Barbie has successfully create a new imaginary towards its brand. However this new move can become a double-edge sword to the brand, if the company can not incorporated both its core value with the new campaign that is been rolling out in 2015. In the near future, Barbie will be expected to pushes boundaries such as racial or even sexual orientation issues. What do you guys think about it ?