Best social media campaign ? As a marketing student, promoting events, brands and certain organisation is a very important things to do within the 21st century. From creating an event page on Facebook to create an official twitter account. Social media has play parts on creating a new trends in marketing world. But have you guys ever wonder who has successfully do an amazing job on using social media ? here are the top 3 based on Forbes magazine !
- #BendTheRules
Yup, this famous hashtag is one of the campaign created by Hp on promoting its product. BendTheRules campaign occupies youtube, Vine and twitter. The company succesfully gather creative people from varies social media and let them do whatever they like with the products that HP has. Here is one of the best example to it !
https://www.youtube.com/watch?v=B9Tx6olI3l8
2.Refreshingly Honest: Honest Tea
Just like the brand name, Honest tea playing with the perception of honest and promote it through social media. The company has successfully brings pop-up stores within different neighbourhood and utilise social media on promoting its social experiment. Here is the video about their social experiment !
3. TheLastSelfie by WWF
This social media campaign utilise a very unique and new social media that are available within the community these days. Snap-chat is a social media where people can share pictures and information within seconds. WWF have successfully utilise the discovery features on snapchat in-order to raise awareness towards endangered species around the word. Here is a simple video that shows the video of the campaign on Snapchat
All of the social media campaign above has succesfully brings its own color in the platform. Based on my own analysis, it is sometimes better to uses simple ideas that are align with the company values and beliefs instead of trying hard on creating viral content. In my own opinion Honest tea has one of the best social media campaign, what do you guys think ?
You can also check out the articles from Forbes to know more about the 3 campaign !
http://www.forbes.com/sites/steveolenski/2015/08/21/the-3-best-social-media-campaigns-of-2015-so-far/2/