Youtube is the new hollywood ? pretty much can be a controversial statement that can be said from a marketing student. Who such individuals can compete to a thousands pixels of Brad Prit’s mesmerising gaze and Angelina Jolie’s sexy lips ?
Yup my friend, Youtube is the new go-to entertainment to people on certain demographics. There are some reasons why this phenomena is happening and within this blog we are going to analyse what’s happening behind it .
- It is Interesting
Youtube is the new Hollywood
Do you know that people within the age of 13 to 24 years old spend an average of 11.3 hours in watching youtube? of the main reason this happen is also because of the many varieties that the website can offer to its viewer. From cooking channel to a goat videos, people is given the power to choose and to control over what they want to watch.
2. Relatable to their life.
Let’s just say that watching a certain character walking in into a mansion with tons of girls wearing a bikini and huge chunk of gold necklace is not a thing anymore. The glamorous image of movie that have been offered have create an impression of too-good-too-be-true moment to its audiences. Therefore some people prefer to watch and connected on something that understandable and related to them.
As a marketer, youtube has play a very strong parts on introducing certain campaign or even empower brand image to the eyes of its audiences. however fun facts ! that only 9 percent of American business actually utilise the this media on communicating the brand. Do you think Youtube can become a media that can be used on doing product placement or any other marketing campaign ?