Will Wind Mobile blow out of town with Chatr, Roger’s “flanker” carrier, now here?
by nathanlook ~ October 2nd, 2010. Filed under: Uncategorized.The new cellphone carrier, Wind mobile, has just recently entered the fast expanding wireless carrier market. To stand out from its many competitors, Wind has branded itself as a carrier with cheap plans and no contracts; as well as having a “we actually care about you, because we listen to you and actually implement your ideas” motto. However, the wind in Wind mobile’s sails (or sales) have just been taken out by Chatr, which materialized soon after Wind’s debut. In an attempt to take back some of the market, Rogers has created their own discount cellphone carrier. Unsurprisingly, Chatr is essentially a replica of Wind, copying their voice plans, benefits, and coverage zone idea.
In an attempt to stunt the growth of new wireless networks, Rogers and other big wireless brands have made “flanker” brands. People could say “all is fair in love and war”, but to is it fair for big wireless companies to blatantly copy younger carriers? Instead of trying to destroy new carriers to take back market share, Rogers should create flanker brands that capture new markets. Rogers should stop being the fat and lethargic king that quells a new upstart by “assassination” and instead create new ideas to capture or recapture their citizens’ hearts, or in this case, wallets.
Rogers or Telus or Bell. Take your pick