37 cents per Facebook friends
by nathanlook ~ December 2nd, 2010. Filed under: Uncategorized.Burger King had a string of innovative advertisement ideas that have been drawing attention. The most memorable form of advertisement was the “Whopper Sacrifice“. By adding this application on Facebook, users are able to delete 10 friends for a $3.69 Whopper at Burger King, hence valuing each friend at 37 cents.
Although it seems counter intuitive campaign, Burger Kings new marketing campaign is ingenious. With the fast food industry being so competitive, consumers are constantly bombarded with various stimuli that try and entice them to buy a certain brand. Burger King saw that Facebook has a vibrant community of users, and utilized Facebook to create an unique way to grab the consumers attention. While deleting their friends, consumers take in the visual stimuli of the Whopper and Burger King in general. This could also create a snowball effect, as deleted friends are notified of that they were sacrificed for a free burger, and might in turn sacrifice 10 of their friends. To top it all off, this form of advertisement is cost efficient, as there is a great amount of exposure compared to the cost of producing a free Whopper. If Burger King keeps on thinking of innovative ideas to differentiate themselves from their competitors, they will most likely enjoy increasing sales.
10 Facebook Friends < 1 free Whopper