Telus – The future for consumers might actually be friendly
by nathanlook ~ December 2nd, 2010. Filed under: Uncategorized.
Truer now than ever
Wireless companies are coming under pressure from legislature and consumer pressure to make plans less shady and easier to terminate. As well, with new wireless carriers offering no contract services, there are less barriers stopping consumers from moving. In turn, it is becoming harder for consumers to differentiate each carrier, as they will move to the brand with the best deal. However, Telus is one step ahead of other carriers, particularly the top telecommunication companies, Rogers and Bell, because they have started to change their wireless contracts to become much more consumer friendly.
In the new year, Telus plans to eliminate contract termination fees, lessen the charges for consumers exceeding their monthly caps, and allowing customers to “unlock” their phones, thus letting them to use their phones on other wireless networks. All of these tactics have formed a strategy, which is to be more transparent and have consumers friendly contracts. This in turn differentiates Telus as a trustworthy brand. Consumers will be much more willing to buy into a contract that they perceive to be clearer, more transparent, and ultimately fairer. The future is friendly, for both consumers and Telus.