The company Blackberry (BB) is set to launch its Blackberry 10 in early 2013. Blackberry has seen stocks diminish in the past couple years, as companies such as Apple and Google have taken over the smart phone industry in North America.
Although the companies stocks have dropped, Blackberry is still the leading smart phone brand in Southeast Asia, South Africa, the Middle East, and South America. As well as 95% of Fortune 500 companies use BB.
However, Can Blackberry regain momentum in the developed world?
After researching the Blackberry 10 and the company’s new platform I think it will be the best product ever released by RIM. The innovation and user friendly appeal of both Google’s Droids and the IPhone have made consumers fall in love with those products. Now blackberry has adapted to what the consumers want by incorporating just this and what the company calls FLOW. (below a link to new BB10 features including “flow”)https://www.youtube.com/user/blackberry?v=mmND2-fkUD0&feature=pyv&ad=27664005223&kw=blackberry%2010&CPID=KNC-kw826798_p7&HBX_PK=rim|0a32275d-a291-4448-53d7-00000d6add7c
Consumers will ultimately decide whether they are willing to give Blackberry a second chance, enabling the company to regain momentum. Will they be “cool” if they buy a new Blackberry instead of the new IPhone? Can BB be cool again?
