Marketing

I know that most of us are too young to even consider about marriage.  BUT as “marketers” we should always keep ourselves updated with the newest trend around us.  “Trash the dress” or rock the frock, is the newest style of wedding photography.  This style of photography relies on the contrast effect of a beautiful gown with an environment that is totally out of place.  An example of this would be when a bride decides to take her picture next to garbage dump, city streets…  A picture is shown on the top showing a bride and her groom wearing their dresses on a beach.  To be honest, I think that the contrast effect looks really nice compared to the traditional wedding dress.  So the question now is do you think you would do this on your wedding? Is this a fashion trend or just a fad?

ITeddy

Dragon’s Den is one of my favourite business related reality show.  The contestants each have their own personal business plan but lack the cash to start their business.  Dragons in the show are multi-millionaires that would invest on the plan that interest them.  One product that really caught my attention was the ITeddy, the teddy bear of the Twentieth century.

I am pretty sure that most people have at least one teddy bear some point in their lifetime.  Back when I was a kid, the most my bear can do is talk (with the help of 4AA batteries, of course).  Today, kids won’t be surprise that a teddy bear is able to talk.  The “Twentieth century” teddy bear a.k.a  ITeddy has a built in media player, fun and educational games, serve as a digital photo-frame and it even tell you a bed time story.  ITeddy is a great way for kids to learn technology and “be safe” at the same time.  Clearly, this product shows how technological advancement can change a teddy bear.

To relate this back to marketing, I think the product include many Macro-environmental factors we talked about in class.  Demographically, this product’s target market is for the Tweens (the generation after ours), a group that get bored easily.  Marketers for this product created a website so that the ITeddy is constantly being updated.  Technical advancement shows that marketing is changing quickly. Consumers are given more choices, better quality product at a lower price.  Sometimes I just think that life would have been so much easier if I was born 19 years later.

Old school ad

ITeddy’s ad

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