Nelson's Insightful and Interactive Blogs

My view on marketing, in its practical aspect, informs people/consumers of the products available to us. It allows us to know about the product, what it does and familiarize with it. In the 21st century, if that product catches our attention and interest, we can go and research and compare that product to its direct and indirect competition. Thinking about the car example in class, I did the same thing before deciding to buying a new car. I had to make sure the car I wanted was suitable for me, that it had good gas mileage, that it was safe, and that I enjoy the driving it. I wanted a taller car so I decided to look at the different types of crossover SUVs that were available, I checked the Toyota RV4, Nissan Rogue, Subaru Forester, etc. All three of these cars cost about the same.

I did a lot of comparing and asked around for a lot of feedback from other drivers (word of mouth marketing) to decide whether or not that car is a good buy.

Marketing can also be very fun. I think it is very creative and it can sell a strong image. Even when I see a product being advertised that I will not buy, I will stop by to look at the image of the advertisement. I will stop and see how and why it caught my attention, and think about how it is effective to me and to other consumers as well.

I want to end on something interesting, instead of all this dry talk on my opinion on marketing. Because I am a huge basketball fan, I want to show this to everyone, a strong image and a great example of advertising. Keep in mind in real life, this would be a huge banner over a 40 feet building. Dimensions probably 80 feet by 35 feet. Imagine looking at this and walking into a basketball game.