Karen Leung’s blog post: Not Just Toms
Karen’s blog post had clearly addressed the insight problem of Toms’ online website’s new feature. She had identified Toms’ real motive behind the feature of more than 200 products from 30 companies and charities. It is to draw in more customers from these 30 companies and charities as well as gaining “positive social reputation”. Her analysis not only summarized but also described the original news article as the whole picture.