Snapchat
In just two years, Snapchat has achieved huge amounts of success as a mobile application that allows its users to send and receive pictures/videos with a viewing time limit until they are inevitably erased. As a result, Snapchat has joined the ranks of other popular social media outlets such as Twitter, Facebook and Instagram.
With the increasing use of social media applications in today’s age, it is necessary to consider privacy issues that has become an area of concern for most users. With the inception of Snapchat, the application was able to fulfill the value proposition of which customers were most worried over (privacy issues of their own images/ videos).
With its huge success, it has now caught the eye of Facebook and was then offered a $3 billion dollar buyout. As discussed in the article, it is right to question the valuation of Snapchat, as to whether it’s worth more than $3 billion.
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