Justin Tiu posted an interesting article regarding employee motivation and the effective ways of improving it. It is clear the employee motivation directly correlates to productivity, yet it is a difficult proposition to achieve. Why do firms still fail in effectively motivating their employees? In short, people are complicated. The article separated different types of individuals as each individual has its own dynamic. Managers now have a great responsibility in managing their team as they need to know how each individual is motivated and devise a motivation scheme for their team. However, it is still a difficult task to motivate employees as it is evident with HP’s firing of CEOs which has destroyed job security in the organizational culture leading to CEOs pursing their own self-interest such as short term goals instead of the firm’s vision. On the other hand, a motivated workforce brings great customer service which is expressed in Zappos’ great customer service. Zappos’ employees believe in the firm’s goal and strive to achieve it. How do some companies successfully indoctrinate its employees to believe in the companies goals and some do not? People are complex creatures that need to be motivated for a firm to reach success.