Apple

I consider Apple to be an entrepreneurial company because they embody many of the
characteristics that define entrepreneurship. In the past 10 years they have changed the way we listen to music, enjoy our leisure time and conduct business. The creation of the iPod in the early part of the past decade revolutionized the music industry as they took control of the market for Mp3’s and similar devices. Fast forward to today and they have created the tablet market with the iPad as well as the market for smartphone with the numerous versions of the iPhone. This innovation and creation of new markets has generated substantial wealth in the past 5-10 years when most people doubted that the product that started it all, the iPod, would never amount to anything and yet today it has changed the world.

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