College Athletics

Anastasia Rezac’s blog Betting the House raises the question that is Nike’s endorsements of sports team taking a gamble? My answer to this question is a 100% NO. College football is a 2 Billion industry, which provides a goldmine for anyone involved because of the popularity of it in the United States. Nike’s only option in the college market is to sponsor college teams because it can’t sponsor the Andrew Luck’s, Lamichael James’s and Trent Richardson’s due in part to the amateurism rules put in place that prevent players from making money while in college. Nike is the official supplier of uniforms and equipment for 83 NCAA Division 1. While Nike supplies the uniforms and equipment to the Universities for free, they are making money off any paraphernalia that is bought buy fans. This is why the Nike Pro Combat series can only help them because they are already supplying the University and in today’s day and age people want something new and flashy and the Nike Pro Combat Series provides that. If it wasn’t a successful initiative then Nike would have ended it when it started in 2009. NIKE CANNOT LOSE BY CREATING THE NIKE PRO COMBAT UNIFORMS.