http://www.businessinsider.com/carrie-marketing-stunt-pranks-people-2013-10
http://www.huffingtonpost.com/2013/10/07/carrie-prank_n_4059363.html?utm_hp_ref=entertainment
http://movies.yahoo.com/blogs/movie-talk/viral-video-unleashes-carrie-coffee-shop-155157580.html
The movie adaptation of Stephen King’s best-selling classic “Carrie” is set to release mid-October 2013 just as Halloween lurks around the corner. But in a time flooded with horror movies and things that go bump in the night, how would yet another thriller stand out from the crowd? The New York-based viral video marketing company, Thinkmodo, had a unique idea. As a company known for their innovative marketing schemes – such as a video portraying a man hacking the Times’ Square television screens to promote the movie “Limitless” and flying people-shaped remote-controlled airplanes over the Hudson River to promote a superhero movie “Chronicle” – it was obvious something unbelievable was about to happen in New York City.
This time around, Thinkmodo pulled off a stunt in a coffee shop in Manhattan that left customers shocked and terrified, exactly what the movie “Carrie” is meant to accomplish. In a shop filled with unsuspecting patrons, a woman wreaked havoc with her apparent telekinetic power; throwing a man into a wall, ripping books and pictures off the walls, and sending tables flying. In the words of Thinkmodo co-founder Michael Krivicka: “we basically scared the living hell out of people.”
While some might not see the point of a prank like this due to its lack of direct advertising for the movie, it is in fact a truly genius marketing campaign. With a movie about the horrors of telekinesis on the verge of release, what better way to entice an audience than to give them a first-hand experience? Thinkmodo’s innovative approach to marketing gives them an edge above their competition who only use the traditional forms of advertising. They bring the magic of movies to life and let real people experience it for themselves, a technique that inevitably generates interest in the film. If this level of originality continues, Thinkmodo could soon be leading the charge in the marketing industry.