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Canada’s Wind Projects

Wind energy has been growing in Canada, most notably in Ontario, Nova Scotia and British Columbia. Experts say that Canada has “big investment opportunities because of the country’s natural wind resources” in Western and Eastern Canada.

With Canada’s hydro-electric plantations, they could easily become the world leader in renewable energy…but nothing comes without a price. The wind projects in Ontario will skyrocket electricity bills and is estimated to do so for a prolonged period of five years. But even after five years, there is no guarantee that the electricity bills with decrease.

After the economic downturn, it is a good decision to invest so soon in a project so large and unfamiliar?

Canada’s federal debt is estimated to be $566.7 billion for 2010–11, and there are no signs of decrease, as the debt in 2008-2009 was $463.7 billion. Maybe it is time to invest in projects that are not so risky.

References:

http://www.canadianbusiness.com/markets/headline_news/article.jsp?content=b5326698&page=2

http://www.rev.gov.on.ca/en/

http://www.debtclock.ca/

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Internet Video Marketing

I am not tech savvy, but I have always enjoyed the company of my computer whenever I had time to kill. A few clicks on sites like Facebook, Twitter and Email can easily kill a few hours a day for me. This is how I came across this video on youtube. This video is dated back in 2007, the quality is terrible, and within three minutes or so into the video, I contemplated clicking on to another page because the man who was typing on the screen was bad at it—he was so slow and made so many mistakes. But i was determined, why were there 76,939 views then? There was clearly going to be something interesting that was going to revealed, and i wasn’t going to miss it, especially since I already wasted a couple minutes watching the video.

This man is a genius.

Even a video that was uploaded three years ago has such informative value for me. The man speaking in the video speaks of tracking strategies to monitor stats on video and webpage views. Pictures and videos substantially increase a website’s traffic, and the man experimented this himself with several of his own videos and webpages. Twenty four hours upon launch of his website and he already received the seventh position on google out of 110,000,000 results. If you type in google “internet video marketing” today, his video is in the sixth rank…pretty impressive, seeing as he hadn’t touched it for more than fours years.

Either I was just holed up in my limited facebook world, or I just never bothered to explore the technological world…whatever the reason is, I definitely got showed up by a man I never met on youtube.

This video shows a great way to expand the network where you market or broadcast a video commercial.

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LADY GAGA IS DEAD! Weeping ensued.

As of five hours ago, Lady Gaga is dead.

I kid. Physically, Lady Gaga is still alive, but her “digital life” is dead. What she really means is “no more Facebook or Twitter updates.” It takes $1,000,000 in donation to help HIV/AIDs in Africa and India to buy her life back.

And I would have found out sooner had I not turned off my phone for morning classes at UBC. I have linked my Twitter and Facebook accounts to my phone, and whenever lady gaga has a status update or “tweet”, I can read it instantaneously, basically from the moment she hits her return key to submit the microblog.

It is apparent that many people do the same, because in this five hour period, 34,649 people have “liked” her comment, with 5,946 comments. What is most shocking however, is the fact that with the collaboration of other popular music artists, the joint total raised was $61,699 within a 5 hour time period. Not a bad method to fundraise for a cause. However, I am suspecting that most of the contributions are from *little monsters. But that’s just a hunch from a diehard gaga fan.

What is unique is the method chosen to donate. No credit cards are necessary, (although there are options for credit card payments) just your phone. All a fan needs to do to save her dear favourite music artist’s life is text “GAGA” to 90999. That’s it. Simple, efficient, effective, productive. This is the new age of the online network. The power of social media is revealed in plain site.

Check it out.

*little monsters: a nickname Lady Gaga calls her fans

References:

http://www.facebook.com/ladygaga

http://buylife.org/index.php#lady-gaga

DONATE! (I  did)

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New Business Marketing

T-mobile is offering small uk business owners a chance to win £2,000. All entrees get free online publicity by having its own page on the T-mobile site. T-mobile is offering businesses an excellent head start on their online marketing by allowing them to utilize their high-traffic website. To enter, all that needs to be done is write a 140 character summary to “sell” the business.

Consequently, 140 characters is the exact limit for posts on Twitter.

If T-mobile were to have this competition a couple years back, before the launch of Facebook or Twitter, I can guarantee it would not be as effective as it would be now.

Social media is derived from the combination of social interaction and technological advances over the internet. It provides its users the ability to keep an ongoing connection with people around the world through blogs, posts, comments, photos, and videos. Sites like Youtube, Facebook, Twitter and MySpace to name a few have become increasingly popular over the years. These sites build an online network of people around the world, and anyone can connect, no matter who or where you are.

People often overlook social media’s power in the modern world. For many small businesses, this is a a great opportunity to market their product or service. The increasing online network of people makes social media a more effective way of advertising. The new age calls for a new way of advertising when strategies are not as effective as they were in the past.

References:

http://www.t-mobile.co.uk/business/business-sense/competition/?WT.mc_id=BON_BR_Comp_B2L

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