Month: October 2011

People always say that out of the big three: Finance, Accounting, Marketing…the latter is the easiest and the artsiest way to a business degree.

There may be varying degrees of truth in this statement, but all three rely on a different kind of brainwave to true and actual accomplishment. Here’s a cold hard fact to those who made the statement: marketing is hard.

For those who say it is easy, they mustn’t have done it before, or believe marketing is just a leisure read of the textbook and a guess and check multiple choice midterm. After this past week, I have concluded that marketing is indeed a completely arduous task.

It is when popularity gives you that upper advantage in terms of getting news out: if the person likes you, then maybe they would want to find more about what you have to say. If they don’t give a damn, well, tough luck, you just lost another reader.

It is when type A, career conscious-like friends become your best buddies, because you couldn’t kiss their hand enough in gratitude just enough for helping you get through a bump in the road and saving you from having a total of three attendees (yourself, your mom and your sister) to your event out of 650 invites.

This features the start of a new segment I will be blogging about. My journey towards getting the news out about a new projecting I am starting with, my very personal bumps in the road; building relationships; creating value; promoting interest — real life style.

Stay tuned!

Did it start with the 2009 movie “This is it”, showcasing Michael Jackson’s life and his achievements? Or was it Justin Bieber’s biography “Never say Never” in 2011 which created a buzz for those working behind the big screens?

Whatever started this trend does not even matter anymore, because it is coming hard and it’s coming fast. And here’s why.

Lady Gaga, Queen of labels, trends and trinkets is going to have her very own movie in the near future. Posted first in the Wall Street Journal blog yesterday morning, this news is guaranteed to spark interest within her fans and the public. Already, comments have been spurting on facebook whether or not they should watch it, what they think is going to be in it and who should play the part of Stefani Germanotta.

One thing will stay constant though, and that is when in regards to all things Lady Gaga, any publicity is good publicity. She has gotten so big that negative publicity can’t even hurt her anymore. In fact, she can get even more popular out of it. It’s no wonder she loves all the attention she’s getting, even stating in her song “Paparazzi” that she’s the paparazzi’s fan and she would follow them until they love her.

And everyone wants a piece of her fame and wealth.

Perhaps we would get life stories on the screen of stars who’s career hasn’t always been on the rise: a Britney Spears or Lindsay Lohan movie should be pretty interesting. In fact, I can definitely see something of the sort happening in the future; people in general are too curious about other people’s business. And businessmen alike who see opportunities to make more money would pounce on any given chance they get.

Good luck to those who are producing the movie, I will be lining up for my ticket once it premieres.