Nestle recently held the fifth edition of their Creating Shared Value Forum, hosted in Columbia this year. Nestle’s business model for CSV in Columbia included themes such as nutrition, as well as water and rural development. I share the belief with Nestle that “in order for a company to be successful over time and create value for their stockholders, it must also create value for society.” An example of Nestle’s Creating Shared Value Model is their work with milk and micro-finance. Nestle does not only collect the milk from the 35,000 dairy farmers in Columbia, but also trains thousands of farmers and provides them with micro-finace loans in order to help with their productivity. I believe that since the main idea behind creating shared value is recognizing and capitalizing on the connection between the competitiveness of a company and the health of the community they serve, Nestle has the ability to truly benefit both the Columbian community of dairy farmers, as well as grow their company and bring in more value to their shareholders. Though some critics say that companies only promote CSV to enhance their image to consumers, I believe companies like Nestle are revolutionizing business by creating synergies between themselves and the community

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Picture: http://www.modernghana.com/news/439427/1/call-for-entries-open-for-2014-nestl-prize-in-crea.html

http://www.marketwatch.com/story/debating-development-2013-creating-shared-value-forum-2013-10-29?pagenumber=1