Following the discussion we had during emarketing class on how important it is to monitor social media and listen to your (potential) customers, this article might shed light on it.
“Social listening” has become incredibly important for marketers. Here are just a few facts and numbers from the article:
Over one billion active users are now on Facebook, and 200 million users are on Twitter. With the substantial amount of information shared on social media, marketers need to consider how to sift through data to find valuable insights.
Twitter is now a key driver for “Social TV.” More and more viewers are tweeting during program viewing to share observations and feelings for shows in real time, presenting new measurement questions and opportunities.
Fake social media offerings, coming in the form of a fake event or user group, are on the rise. According to an August 2013 Symantec Intelligence Report, fake social media offerings now account for 82% of all social media attacks so far this year, up from 56% in 2012.
So how can one distinguish between genuine useful data and fake social media? That is where social data analysts come in…The social data analyst brings in a combination of social and research methodology and can segment the data to eliminate the irrelevant information. A good analyst can point out where imposter information is clouding your judgement.
For example, when a marketer is trying to uncover new consumer audiences by analyzing social networks these people are using, social data analyst can be of great help.”In the end, it all comes down to knowing how to translate data from social media into valuable information. Employing talented social data analysts alongside a marketing team or finding external social data analysts who understand an industry and brand helps to translate specific social conversations into actionable business plans.”
So once again, never underestimate the power of social media and do your best to get the most out of it! However, be careful not to get lost in consumers’web of data 😉 Hiring such an analyst might be a good option to consider 😉
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