“Viral video” is one of nowadays widely used words however not too many people know exactly what it means. Is 1 million views considered viral? 10 million? And most importantly, how do you make your own video viral? These were some factors mentioned in the article . If you want your video to go viral that is what you need : viewership, buzz, parody and longevity.
Viewership
So how many views do you need to be viral? There is no exact figure to tell. Few years ago, viral was million. Now that is definitely not enough. With the growth of Youtube, you might probably need around 10 million views and quite importantly, in a short period of time.
Buzz
Viewership is not the only thing though. There’s got to be a lot of buzz around the video. They have to be talked about almost everywhere: both online and offline. Many of the most popular viral videos started with a simple tweet and the buzz just spread.
Parody
People loves imitation and parodies. So this can be a good old trick to make your video go viral. Just look at these old spice parodies 🙂
Longevity
Finally, even though you video has to go viral within a short period of time, it has to stay in people’s minds for some time. It has to stick with us. If you reach 10 million views but then in 2 weeks time or so, people start forgetting about you, your video cannot be considered viral.When this article was posted in May,2011 this video had 17 million views and was set as an example of a viral video. Now it has 50,396,952 views. Longevity point proven!
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