With e-commerce evolving into the world’s biggest markets, business people are quickly capitalizing on the increasing demand of buying online product. One report that caught my attention was that of Sophia Amoruso, the CEO of online fashion site Nastygal. Her success story was captured in her recently publicized book #GIRLBOSS. The Washington Post, in their article described Amoruso as a “30 year old founder of [an] online fashion phenom [who] started the site in 2006 as an eBay project, selling vintage clothing while she worked as a security guard checking IDs at an art school. She had no college degree, [and] no experience in business…”(McGregor, Jena Washington Post).

Newsha of the blog “Not Quite There Yet”  wrote a brief review on the book, and as a reader, I found it interesting that she sees Amoruso as an entrepreneur “who doesn’t quite fit the mould of a stereotypical businesswoman”. This assumption holds true, as Amoruso managed to build a brand that earned $100 million in 2013 with little to no experience in the business world. As a commerce student, Sophie Amoruso’s story makes me wonder if the tactics we study, such as finding the right market position, and partnering with key firms are all intuitive. 

Regardless of a college degree, Amoruso has accomplished many pivotal points found in the Business Canvas, such as securing key partners, including highly popular shoe brand Jeffrey Campbell. She broadened her revenue streams by diversifying product, and now, she is also earning by selling her new book!

Sources:

http://www.washingtonpost.com/blogs/on-leadership/wp/2014/05/14/from-anti-capitalist-to-ceo-how-nasty-gals-sophia-amoruso-made-it-big/

http://www.notquitethereyet.ca/2014/08/23/girlboss-book-review/

http://girlboss.nastygal.com/wp-content/uploads/2014/05/53.jpg