Google may be the experts when it comes to online advertising but they have never been very good with video advertising. Yesterday (November 17, 2014), Google launched 4 new ads for it’s NEST division. Not only are these ads very…
Year: 2014
FollowThe Results Are In (Sort of)
In early September I wrote about Facebook launching a new advertising platform. Although at the time details were scarce and my post was mainly based off of rumours, the platform has been unveiled and although still a young platform the…
One Ad Too Many?
Customers hate Advertisements (usually) and will do almost anything to avoid them. Marketers on the other hand will continue to think of creative ways to make sure they cannot be avoided. PVRs have decreased the ability to deliver effective TV…
Instagram Begins Ads in Canada
It was just a regular Wednesday night, I was lying in bed scrolling through Instagram before going to sleep. Except this time I noticed something I had never noticed before, a post with the words “Sponsored” beside it. As a…
Why SEO Is So Important
If you’re not sure what SEO is be sure to read part 1 of this post: “What is SEO.” Also be sure to read “Website Usability” as it plays a big role in your SEO ranking. As I said in…
Website Usability
In 2012 I did a post about the importance of the look of your website. Today I’m going to expand on that post with more of a focus on the usability of your website. When I did that post Smartphones…
Ads Coming to Snapchat
Snapchat hasn’t made even $1 in revenue and is already valued at over $10 billion according to numbers from it’s last round of fundraising. Now just shortly after hitting 27 million users, Snapchat CEO announced on Wednesday in an interview…
What is SEO
SEO, short for Search Engine Optimization. A word that not many new or small business owners understand or know about but yet it is a word that could take their business to a whole new level. Well the first question…
Twitter Plays Catchup
For the longest time Google has been leading the world of E-Marketing and been the industry leader for Advertising. A few years ago Facebook shook the nearly monopolistic market as the entered the industry providing advertisers a more targeted approach…
Facebook Launches New Advertising Platform
This morning Facebook (FB) announced that next week they will unveil a new advertising platform which is designed to improve targeting and measuring advertisements. In 2013 they made a purchase from Microsoft and they are using this purchase to implement…
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