Claudia Lau really got me thinking about Business Technology Management (BTM) and the effects it can have on a company, their industry and the environment. Claudia referred to the new ways in which fashion companies are using online retail instead of boutiques and stores to sell their products. Not only can this been seen in the fashion industry but sporting goods, technology and even food retailers are using this more efficient selling method. BTM is streamlining businesses, removing the need of a complicated supply chain, and cutting down costs across the board. The effects of a direct, online business model can have an impact on the environment as well. As Claudia mentioned in her post, Chanel won an award for innovation in package in design; they did so by cutting down waste and minimizing transportation distances which reduced their carbon footprint. As more companies use BTM and direct business models the transition from the street corner to the internet will provide customers with a customizable experience, and give businesses a way to cut down on costs and their impact on the environment.