In response to Janice’s blog post about Starbucks in the Beijing’s Forbidden City, I agree with her that opening up one of its store in this historical location is not a wise move. http://captainstlucifer.files.wordpress.com Distribution is all about getting the right product to the right place at the right time. Beijing’s Forbidden City was built […]
In order to promote products, there are different types of media that firms can choose for advertising. We can always see firms promoting their products and services through television, magazines, catalog, and internet. However, after learning more about promotions from class, I was greatly inspired by another type of advertising media, outdoor advertising. So, after […]
In my previous marketing class, we talked about the communicating with consumers and how marketing communications influence consumers’ decisions. Take Juicy Couture’s Spring -Summer 2011 Ad campaign as an example, we can break down the steps that consumers take before actually buying the product from Juicy Couture using the AIDA model. http://www.juicycouture.com Awareness: The advertisement […]
Recently, I read an interesting blog posted on March 17 about how ABC killed their fan base on Influential Marketing Blog. The writer of the blog post was trying to find the latest episode of the ABC drama V that he missed on ABC.com. However, he was very frustrated when he found out that the […]
In every March, Tim Hortons holds its annual “Roll Up the Rim to Win” contest. Beginning in 1986, Tim Hortons’ “Roll Up the Rim to Win” contest is celebrating its 25th anniversary with more than 47 million prizes and better odds of winning. Learning from my marketing class, this contest is a sales promotion strategy […]
The people that inspired me most are “The Faceless 50”. They are a group of brace technicians who stayed behind in the crippled Fukushima Daiichi nuclear plant five days after the devastating tsunami in Japan. Quoted from the New York Times, “ They have volunteered, or been assigned, to pump seawater on dangerously exposed nuclear fuel, […]