ikea.com During the reading week, I visited IKEA with my friends as they wanted to purchase a table lamp. While I was in IKEA, I could immediately relate the materials taught in my marketing class and recognize how IKEA implemented the marketing mix to increase its customer value. ikea.com Product: IKEA has a wide range […]
In our marketing class last week, we were talking about the new Valentine’s project by Blenz Coffee: Blenz Red Band. This Red Band Campaign runs from February 1st till February 28th. In this Valentine’s season, when you buy a coffee from Blenz, you can choose to put the customized red sleeve on your coffee cup […]
We know that social factor is one of the factors that influence consumer decision process. Some examples of social factors are family members, reference groups, and culture. Many companies realize how the images from consumers’ reference groups can greatly affect their purchasing behaviours, thus they always include celebrities in their advertisements. In recent months, some […]
starbucks.com Recently, Howard Schultz, CEO of Starbucks, announced that Starbucks is going to change its logo for the third time in the company history. Starbucks has been using its current logo since 1992 and they are now going to drop the “Starbucks” and “Coffee” from their logo as well as bring the Siren out of […]