(3) Blenz Red Band
by Noelle ~ February 13th, 2011. Filed under: Marketing.In our marketing class last week, we were talking about the new Valentine’s project by Blenz Coffee: Blenz Red Band. This Red Band Campaign runs from February 1st till February 28th. In this Valentine’s season, when you buy a coffee from Blenz, you can choose to put the customized red sleeve on your coffee cup to indicate you are single. The red band also gives you an opportunity to talk to other singles in the city without looking awkward and maybe meet your potential dates.
vancitybuzz.com
In Jessica’s blog post about the Red Band Campaign, I agree with her that this campaign is successful because Blenz differentiate itself from their competitors such as Starbucks. As Valentine’s Day is approaching, Blenz Red Band Campaign is targeting to all the singles in the city and giving them a change to meet other people. However, on the other hand, Starbucks did not have any special promotions for Valentine’s Day. I really think that Blenz’s Red Band is a brilliant marketing idea.
Which colour sleeve will you be spotting this month? 🙂
March 8th, 2011 at 6:08 pm
Good play on what we discussed in class, Noelle. Consider following up on this campaign in another post to determine if and why it was successful.
E