Sustainable Marketing

3M, longtime sustainability leader plugging away, creating new products such as pipe linings, industrial paint application product, reflectivity mirror film, and Novec Fluids, that will help the world save energy, water, waste…and lots of money. For good reason, the $30-billion company has long been held up as a role model of how to manage innovation. […]

Dutch beer giant Heineken recently launched an online innovation platform called Heineken Ideas Brewery. The focus of the challenge will is to come up with new ideas for sustainable beer packaging. Criteria for the challenge are: 1) How can we ensure that a larger amount of beer packaging will be re-used or recycled? 2) What kind […]