This past summer I went on vacation to Greece, and across the world is where I learned about Tiger. I had never even heard about it, but the longer I stayed in Greece I saw the brand everywhere. I could not believe that something so popular across the world I had never even heard mentioned at home. I did not even know if we even sold the beer at our local liquor stores. After some research, however, Tiger brand is a very respectable and well known beer, and has won 40 plus international awards. It is actually the first truly international Asian beer.
[youtube]https://www.youtube.com/watch?v=BfZta3CBppU&p=502872D67963EC94&playnext=1&index=92[/youtube]
They main reason for choosing this brand to discuss is the fact that I think their logo is super amazing. From the name Tiger, to the colours of the label, the beer just looks interesting. There are even hidden symbols within the “Tiger” name. The i is like a 1 which stands for Tiger’s ambition to be a world-leading beer; the g is shaped as an 8 which is an auspicious number in many East Asia cultures and; the e is shaped as if smiling. The colours chosen are specifically designed to heighten the quality of the beer. The blue represents the purest refreshing water used; the amber symbolized the quality of the ingredients and does not let the beer age too fast; and the gold represents the superiority of quality and the medals Tiger has won throughout the years. Futhermore, the commericals are super funny, and I chose my favorite one to share.