The “Rising Star” is Keshet’s brand new format with astonishing ratings reaching 49 percent on primetime television. The article overviews Keshet’s brand new concept and businesses model: the television screen and smartphones brought together. The new show is a live singing competition in which the audience themselves vote and decide whether the contestant continues to the next level or not: using their smartphones in real time. Keshet has been working on their “off screen” platform intensively lately as consumers shift away from the television screen for the mobility of the smartphones. As Keshet was aware of the growing threat it worked to provide a platform that allows consumers to watch all of their content on whichever device they are using. In spite of the fact that they tackled the smartphones’ curse on time Keshet was looking on ways to make the audience more involved and perhaps pull them back to the television screen. The attempt to combine these two markets resulted in this new form of market: live integrated television; at the moment one of the most successful television formats in the history of Israeli television.