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In an article by Adweek, Instagram has become the new platform for high-end companies to exchange goods and services with posts in hopes of attracting wealthy consumers and millennials. Here are is an example of the latest wave: Mercedes USA leveraged the winner of a $29,000 CLA model by asking them to post pictures of the CLA during their three-day road trip to Washington, DC. The winner of the CLA also used hashtag #Clatakethewheel and @mbusa, which received 3,400 likes. For years, companies have been leveraging celebrities to promote and…read more

Adweek dedicated a week on Millennials and this article talks about how brands can get Millennials to like them. Now, being a millennial myself, I found the article and results to be quite interesting. Norty Cohen, founder and CEO of agency Moosylvania, makes a good point about how Millennials will adopt brands that make an effort to create a friendship. Once that friendship has been established, Millenials will go to great lengths to support the brand. Through social media channels, this cohort believes that they can make a difference for a…read more

I’ve heard quite a bit of buzz from this new social media site that people are calling “Anti-Facebook”, so I decided to check it out. I didn’t necessarily get an account, but I did look at some of the favourite user profiles that were available on the home page. Some quick thoughts right off the bat are that, I actually like the simplicity of the website. It’s refreshing to have a black and white page with no advertisements, and I think that the old school text is cute. However, I…read more

                      Kik paid Promoted Chats symbolize a new form of bot advertising. Bot advertising is not the best way to communicate because usually the messages are stiff, awkward, and sometimes not relevant. However, Kik’s Promoted Chats lets marketers set automated messages in a way that seems one-to-one, and it’s called “chatvertising”. I think that messaging can be a powerful marketing medium because consumers spend more time on apps like Snapchat, WeChat, Line, and WhatsApp. If a brand can send out an…read more

The biggest trend in advertising is in the format of Native advertising. Running the same paid banner ad is getting old, boring, and simply not driving impressions. Therefore, advertisers are attempting to gain consumer’s attention by providing content in the context of the user’s experience. This online advertising technique is still an emerging medium; however, companies are quickly learning what works and what doesn’t. The key to running a successful Native ad is all about relevancy and integration.           Heineken’s tequila-flavoured Desperados beer campaign used geo-targeting…read more