THE BEST OLD SPICE GUY:
This is Old Spice man. His real name is Isaiah Mustafa and he is made of awesome. His short sentences are catchy, random, and charming. Much like the ones I am writing now. When spoken aloud, you will sound like Adam West. Short phrases for the win. Did I mention this ad is also really random? I’m on a horse.
Ok, but seriously. This ad has got some awesome features and has been immitated by people ever since it’s airing. What better way to revitalize an old brand with a new direction …namely a ridiculously good looking man named Isaiah Mustafa. The hilarious script combined with Isaiah’s Batman-like intonation makes the ad quirky, and altogether unforgettable. The only problem is that Isaiah has been replaced.
In early September, Procter and Gamble (P&G) released a new series of Old Spice commercials, sans the handsome Mustafa. To this I cry out WHY!
In the newer O.S. commercials, the jokes seem less funny, the set more hokey, and the masculine association of the brand shrivels up along with my disappointment. The new “manliest man” of Old Spice can be seen in the link below and carries none of the class or good looks that Isaiah brought to the table. All that goes on in my head as I watch this ad is confusion. Who is this guy? Why does he look so old? Where is my charming Isaiah Mustafa?! Needless to say, without Mustafa as the face of O.S, I become uninterested and tres disappointed. Maybe when they bring him back will I feel like my world is complete. Until then, I will get on my horse and ride. HYA!
THE NEW (UN)IMPROVED OLD SPICE GUY:
3 replies on “Isaiah Mustafa is the bomb.com, bring him back!”
Hi, this is a comment.
To delete a comment, just log in and view the post's comments. There you will have the option to edit or delete them.
Hahaha nice post! Very entertaining :p I like how short and random his phrases are. Makes me want to memorize them and read the dialogue with him every time I rewatch the commercial. Hahaha.
Totally agree, Olivia. Bring Mustafa back!! I think the only reason they used him in the first place was for a super bowl commercial which became quite popular. I have never understood why some of these companies spend millions on super bowl commercials then use them for a brief period afterward only. These things are amazing… like (marketing) works of art and these companies just don’t seem to take enough advantage of them- from what I observe at least. For example, here are two great ads from the Super Bowl this year by Volkswagon and Audi that I have hardly seen since: https://www.youtube.com/watch?v=Wq58zS4_jvM&feature=player_embedded#! & https://www.youtube.com/watch?v=MQ3wgX2Oruo